TREND TRANSFER
With over 50 years of experience, ITC is a leader in ceramic innovation, promoting design trends for more creative and functional solutions for the home.
Trend transfer is a strategic tool that connects companies and professionals with the keys to the future of ceramic design.
We publish our Surface Trends Report every year, an essential document for learning about the most important developments in the ceramic tile industry. This report analyzes what is presented at national and international trade shows and has become a strategic guide for players in the home improvement industry.
Trend book and specialized monographs
Along with AIDIMME and AITEX, we participate in the Habitat Trends Observatory, which has produced two key products:
Trend Book: Issued every two years, it compiles and analyzes information on the main trends in habitat design.
Monographs: Documents providing in-depth analysis of current topics such as Innovative Materials, offering valuable tools for decision-making.
Innovation Events and Training
We promote ceramic design through conferences, workshops, and seminars that connect professionals with emerging trends. These activities are designed to foster continuous training and the exchange of ideas within the sector.
Connection with the latest trends
Our active participation in trade fairs, symposiums, and professional networks ensures that companies in the home and living sector have access to the latest information on the future of ceramic design. At the ITC, we help transform trends into practical solutions that have a positive impact on the spaces we inhabit.
It is our belief at ITC that trend transfer is key to leading the future of habitat. We welcome companies, professionals, and students to join us in this mission, leveraging our knowledge and experience to successfully tackle market challenges.
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