We develop research activities focused on the development of ceramic products oriented to the user's needs, we have a multidisciplinary team of experts in market research, marketing, trends, product customization, and we work in cooperation to increase the competitiveness of the sector by knowing how the world moves in socio-economic keys, technological innovation and market positioning.
DATAKER (Private Zone):
The Institute of Ceramic Technology (ITC) is deepening the implementation of the 4.0 strategy in the ceramic industry through the incorporation of something so fundamental for this sector as the correct processing of strategic data in the market environment. DATAKER's objective is to carry out an analysis of critical factors for the ceramics market using Big Data techniques, providing solutions to the ceramic sector in the face of the chaos that currently exists around the strategic and market data available from an endless number of sources. Some are not even located and are not being exploited by the companies. DATAKER has the support of the Valencian Institute of Competitiveness (IVACE) of the GVA.