Business strategy

Business Strategy

ITC provides solutions that improve your company's strategic vision, based on market criteria. ITC thus seeks to address all marketing, market research, and competitive intelligence processes, as well as decisions on new ceramic product development, for which design is a mainstay. Finally, via the "Innolancer" system, ITC provides a ceramic innovation launching platform that synthesises a great number of the procedures required to achieve a product's successful market launch.

1.

MARKET SURVEYS

To improve your positioning, create a new brand or product, or enter a new market, you need to have the information that will allow prior analysis of the situation. ITC provides ad-hoc market surveys of the entire ceramic value system so that you can design your business strategy while minimising risks.

2.

FOCUS GROUP CERAMIC STAKEHOLDERS

Learning what architects, engineers, designers, and ceramic distributors think about your product, your service, or your application will provide you with the feedback you need on your market potential.

3.

TECHNOLOGY WATCH

ITC collects, selects, analyses, and provide you with the latest information on science and technology (patents, scientific papers, etc.) in line with your needs in order to afford insight for decision making in different departments, such as R&D, products, production, and marketing.

4.

COMPETITIVE INTELLIGENCE

Not just Technology Watch but also Competitive Intelligence. Through this comprehensive service, ITC provides data analysis on your competitors, markets, distribution, consumers, urban development, design… and all such matters that may affect you, for a competitive edge and improved market positioning.

5.

CERAMIC PRODUCT AUDITS

ITC revises the consistency of your company's product offer in relation to company strategy and targeted consumers. ITC helps take decisions regarding elimination, reorganisation, refocusing, and the incorporation of new products as a function of sales, life cycles, profitability, and trends. The best way to optimise your ceramics portfolio.

6.

CERAMIC PRODUCT MANAGEMENT

We should like to be on your company's product committee, supporting you both in analysing your current portfolio and in the decisions to be taken, regarding the elimination of references, designing and developing new products, and new market launches.

7.

CERAMIC MARKETING PLAN

Whether you are creating a marketing department or already have a consolidated marketing department, you may occasionally need a ceramic marketing consultant to provide a definitive push to your marketing policies.

8.

PRODUCT TESTING

At ITC, we believe that, before launching a new product, it is vital to detecting its acceptance by clients, thus enabling their opinion to guide designers in developing the end product. To do so, ITC collaborates with a world leader in this line of work, Consumolab, belonging to AINIA, for carrying out our product tests with consumers.

9.

DESIGN THINKING DYNAMICS

Do you wish to stimulate your design, R&D, product, or marketing team? Using design-thinking techniques, ITC proposes to generate innovative ideas whose effectiveness stems from understanding and solving users' real needs. The work method consists of different stages that include user empathy, definition, ideation, and prototyping.

10.

DIGITALISATION OF PROMOTION AT THE SALES OUTLET

It is possible to be present at the sales outlet in a smart way. ITC can advise you on different solutions that ITC is currently working on at prototype level. Please contact us for further information.

11.

INNOLANCER

This is ITC's most innovative service. A ceramic innovation launching Platform is involved, an exclusive methodology, tested by ITC, which will enable you to implement a systematic innovation process in your company within 9 months.