To improve your positioning, create a new brand or product, or enter a new market, you need to have the information that will allow prior analysis of the situation. ITC provides ad-hoc market surveys of the entire ceramic value system so that you can design your business strategy while minimising risks.
Knowing the opinion of professionals in architecture, engineering, design and ceramic distribution about your product, your service or your application will give you the necessary feedback about its potential in the market.
ITC collects, selects, analyses, and provide you with the latest information on science and technology (patents, scientific papers, etc.) in line with your needs in order to afford insight for decision making in different departments, such as R&D, products, production, and marketing.
Not only Technology Watch but also Competitive Intelligence. Through this complete service, we offer you analysed information about your competition, markets, distribution, consumers, urban planning, design... and all those subjects of your influence, in order to achieve a competitive advantage and improve your positioning in the market.
We review the coherence of your company's product offering in relation to your strategy and target audience. We make decisions on eliminating, restructuring, refocusing and incorporating new products based on sales, life cycles, profitability and trends. The best way to optimise your ceramic portfolio.
We should like to be on your company's product committee, supporting you both in analysing your current portfolio and in the decisions to be taken, regarding the elimination of references, designing and developing new products, and new market launches.
Whether you are in the process of setting up your marketing department or you have a well-established marketing department of your own, you may occasionally need a ceramics marketing professional to help you give your marketing policies a definite boost.
At ITC we believe that it is essential to detect, before launching a new product, its acceptance by the people who are going to consume it, so that it is their opinion that guides the design professional in the development of the final product. To do this, we collaborate with one of the world's leading centres for this type of work, Consumolab, which belongs to AINIAto carry out our product tests with users.
Do you want to stimulate your design, R&D, product or marketing team? Using design thinking techniques, we propose to generate innovative ideas that focus their effectiveness on understanding and providing solutions to the real needs of users. The working method covers different phases that include empathy with users, definition, ideation and prototyping.
Being present at the point of sale in a "smart" way is possible. We can advise you through different solutions that we are currently working with at prototype level. Contact our team if you need more information.
This is ITC's most innovative service. A ceramic innovation launching Platform is involved, an exclusive methodology, tested by ITC, which will enable you to implement a systematic innovation process in your company within 9 months.