Para mejorar tu posicionamiento, crear una nueva marca o producto o entrar en un nuevo mercado, es necesario contar con información que te permita realizar un análisis de situación previo. En ITC ofrecemos estudios de mercado ad-hoc de todo el sistema de valor de la cerámica para que puedas articular tu estrategia empresarial minimizando riesgos.
Knowing the opinion of professionals in architecture, engineering, design and ceramic distribution about your product, your service or your application will give you the necessary feedback about its potential in the market.
ITC collects, selects, analyses, and provide you with the latest information on science and technology (patents, scientific papers, etc.) in line with your needs in order to afford insight for decision making in different departments, such as R&D, products, production, and marketing.
Not just Technology Watch but also Competitive Intelligence. Through this comprehensive service, ITC provides data analysis on your competitors, markets, distribution, consumers, urban development, design… and all such matters that may affect you, for a competitive edge and improved market positioning.
Revisamos la coherencia de la oferta de producto de tu empresa en relación a tu estrategia y al público al que se dirige. Tomamos decisiones de eliminación, restructuración, reenfoque e incorporación de novedades en función de ventas, ciclos de vida, rentabilidad y tendencias. La mejor manera de optimizar tu portfolio de cerámica.
We should like to be on your company's product committee, supporting you both in analysing your current portfolio and in the decisions to be taken, regarding the elimination of references, designing and developing new products, and new market launches.
Whether you are in the process of setting up your marketing department or you have a well-established marketing department of your own, you may occasionally need a ceramics marketing professional to help you give your marketing policies a definite boost.
At ITC we believe that it is essential to detect, before launching a new product, its acceptance by the people who are going to consume it, so that it is their opinion that guides the design professional in the development of the final product. To do this, we collaborate with one of the world's leading centres for this type of work, Consumolab, which belongs to AINIAto carry out our product tests with users.
Do you want to stimulate your design, R&D, product or marketing team? Using design thinking techniques, we propose to generate innovative ideas that focus their effectiveness on understanding and providing solutions to the real needs of users. The working method covers different phases that include empathy with users, definition, ideation and prototyping.
Being present at the point of sale in a "smart" way is possible. We can advise you through different solutions that we are currently working with at prototype level. Contact our team if you need more information.
Es el servicio más innovador del ITC. Se trata de la Plataforma de lanzamiento a la innovación cerámica, una metodología exclusiva y testada por el ITC que te permitirá implantar un proceso sistemático de innovación en tu empresa en 9 meses.
